With over 230 million registered users, Bigpoint.com is the world's largest browser game portal and one of the top three international gaming portals. The more than 800 employees at Bigpoint's Hamburg headquarters and their colleagues at subsidiaries in Berlin, San Francisco, São Paulo and Malta work together to provide content to large media concerns and develop and publish browser-based games. Bigpoint Inc. cooperates with high-profile companies like NBC, SyFy, Tangent etc. to distribute top games such as the pirate adventure Seafight and the space odyssey DarkOrbit. Bigpoint's many international awards are proof of their commitment to excellence and their dedication to providing their customers with the best quality available.

Product Marketing Brand Manager (m/f)

Division: Marketing / PR Location: Hamburg Reference Number: 21124


Job responsibilities:

  • Drive the launch process behind each new game brand, including development of the brand proposition and marketing plan, and leading creative kick-offs
  • Work closely with in-house creatives and external agencies to brief out launch assets, including key visuals, screenshots, logos and in-game footage for the production of marketing collateral including websites, trailers etc
  • Work with in-house research and analytics teams to provide consumer insights and data around new product launches and ongoing marketing activity
  • Liaise with Product Marketing’s Art team and Trailer team to ensure the teams are fully briefed, and to manage their relationship with external studios, producers and IP owners
  • Work across marketing and PR teams to contribute to the timely and effective execution of the marketing launch plan around each game
  • Develop and manage the ongoing marketing of games post-launch, including the development of the game’s marketing website and creating campaigns around game Events and promotions
  • Maximize all in-house marketing channel opportunities available, including Bigpoint’s Games Portal website, in-game advertising opportunities, CRM and Social Media
  • Develop B2B promotional materials about games for Business Development and Performance Marketing teams
  • Work closely with Corporate Communications and PR teams
  • Manage the marketing relationship between Bigpoint and 3rd Party producers and IP or platform holders
  • Work closely with international marketing managers to ensure brand and message consistency and marketing effectiveness
Your qualifications:
  • An accomplished marketer with a proven track record in branding and digital marketing
  • The ability to develop and execute marketing plans and strategies, using customer and market insights and analysis to inform the brand’s proposition and positioning
  • Strong creative skills including experience of briefing and working with creatives
  • Outstanding written and oral communication skills; fluency in English and ideally other European languages
  • Advanced and effective copywriting skills
  • Experience within online or social media consumer marketing
  • Attention to detail and deadlines
  • BA/BS degree or equivalent
  • Ability to work with teams outside of your direct team at all levels and work effectively across functions and geographies
  • A social media champion, with knowledge and experience of entertainment, social media and an interest in pop culture, technology and economic trends to continuously inform stake-holders
  • A confident and compelling persuader and communicator
We offer:
  • A fresh, open-minded and international atmosphere
  • Space for ideas and initiative
  • Teamwork and a clear and short decision-making policy
  • Environment conducive to growing challenges and responsibilities

Our company is expanding exponentially, and our team of outstanding, engaged professionals is growing with it. If you feel that your talent and abilities would make a valuable contribution to our future, we'd love to hear from you! Please apply online and make sure to mention your salary expectations and quoting reference number 21124.

Apply Now!